Email Marketing Campaigns | Tableau Exchange

Email Marketing Campaigns

by Tableau


The Tableau Accelerator for Email Marketing Campaigns gives you a jumpstart to data-driven insights for monitoring the efficiency of your email campaigns: Plan, Reach, and Engage. Marketing campaign managers can use this Accelerator to better understand campaign performance from end to end.

Related to Accelerators "Facebook Ads”, "Twitter Ads”, "Google Ads”, "Google Analytics”.

Answer key business questions

  • What is our click-through rate (CTR)? How does it evolve across time?
  • Which campaigns generated the most engagement?
  • How many recipients unsubscribed?

Monitor and improve KPIs

  • Total Sent Emails
  • Total Delivered Emails
  • Total Opened Emails
  • Total Unique Clicks
  • Total Unsubscribe Clicks
  • Open Rate
  • CTR (Click-Through Rate)
  • CTOR (Click-To-Open Rate)
  • Unsubscribe Rate
  • Delivery Rate
  • Nb of Campaigns

Required attributes

  • Campaign (string)
  • Date Sent (date)
  • Nb Sent Emails (numeric)
  • Nb Delivered Emails (numeric)
  • Unique Open (numeric)
  • Unique Clicks (numeric)
  • Unsubscribes (numeric)

Tech Specifications

Supported Layouts

Security and Legal