Email Marketing Campaigns | Tableau Exchange

Email Marketing Campaigns

by Tableau


This Tableau Accelerator allows you to:

  • Assess & Improve the efficiency of your marketing campaigns
  • Identify most impactful campaigns
  • Audit the results of campaign optimization over time

Demo video

Answer key business questions

  • What is our click-through rate (CTR)? How does it evolve across time?
  • Which campaigns generated the most engagement?
  • How many recipients unsubscribed?

Monitor and improve KPIs


  • Nb of Campaigns: Total number of marketing campaigns that were launched over the period


  • Total Sent Emails: Total Sent Emails
  • Total Delivered Emails: Total Delivered Emails
  • Delivery Rate: Share of emails that were delivered on total sent emails. It determines the level of quality and reliability of your emails list


  • Total Opened Emails: Total Open Emails
  • Open Rate: Open Rate is useful for tracking the percentage of subscribers who open a specific email, open rate gives you insight into how engaged your subscribers are, as well as how effective different subject lines are
  • Total Unique Clicks: Total number of Clicks on action link (unique)
  • CTR (Click-Through Rate): Click-Through-Rate: measure what percentage of subscribers clicked on your links (expressed in %). It helps you determine how well your campaigns are performing
  • CTOR (Click-To-Open Rate): CTOR: The number of clicks out of the number of emails opened. Measures how engaging is the content to the users who view it (expressed in %)


  • Total Unsubscribe Clicks: Total number of unsubscribe (unique)
  • Unsubscribe Rate: The number of unsubscribe clicks divided by the number of emails delivered (expressed in %)

Required attributes

  • Campaign (string): Advertising campaign
  • Date Sent (date): Reference date
  • Nb Sent Emails (numeric): Number of sent emails
  • Nb Delivered Emails (numeric): Number of delivered emails
  • Unique Open (numeric): Number of opened emails
  • Unique Clicks (numeric): Number of clicks
  • Unsubscribes (numeric): Number of unsubscribes


Supports data mapping


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