Paid Media Analysis

by Keyrus



The Paid Media Analysis Accelerator shows marketing leaders the results from their campaigns: you can see impressions, clicks, and conversions by campaign type—as well as by specific campaign—to understand ROI for each dollar spent.

Answer Key Business Questions

  • How much are we spending by campaign type?
  • How are campaigns performing, by type?
  • What is the conversion rate over time, and what is it by campaign type?
  • How are individual campaigns performing over time?
  • What is the total spend and cost per click for each campaign?

Monitor and Improve KPIs

  • Campaign Spend
  • Impressions
  • Clicks
  • Conversion Rate
  • Click-Through Rate
  • Cost per Click

Required Attributes

  • Date (datetime)
  • Campaign (string)
  • Campaign Type (string)
  • Product (string)
  • Search Campaign (string)
  • Site (string)
  • Clicks (int)
  • Conversions (int)
  • Impressions (int)
  • Conversion Rate (int)
  • Spend (int)
  • Target Ages (string)
  • Target Income (string)
  • Click-through Rate (int)

Tech Specifications

Supported Layouts

Works with

Tableau 2018.2 and later

Security and Legal