Twitter Ads

This Tableau Accelerator helps you to:

• Assess & Improve the performance of your marketing campaigns with Twitter Ads
• Identify most impactful campaigns
• Deep-dive to campaign efficiency on: Awareness, Engagement, Conversion
• Improve Return on Investment
• Audit the results of campaign optimisation over time

Demo video

Answer key business questions

• How efficient are our marketing investments?
• Do we increase awareness? Do we develop engagement?
• What is the efficiency of our campaigns?
• Do we have enough financial performance?
• What is the Cost per Click, Cost per Action, Cost per Lead?

Monitor and improve KPIs

Awareness

• Total Impressions: The number of times that your adverts were on-screen
• CPM (Cost per 1’000 impressions): Cost per Mille (impressions): Average Cost per 1’000 impressions (expressed in currency)
• Total Cost: The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule (expressed in currency)

Engagement

• CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)
• CPA (Cost per Action): Cost Per Action: Average Cost per Social Interaction (expressed in currency)
• Total Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
• CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)
• Total Tweet Interactions: The number of all interactions (retweets, replies, likes...)
• Tweet Interaction per Impression: Average number of tweet interactions (retweets, likes, replies...) per Impression
• Total Tweet Likes: Total number of times your tweets have been liked by users on Twitter
• Total Retweets: Total number of times your tweets have been shared or reposted on Twitter
• Total Tweet Replies: Total number of responses or comments that have been done on your Tweets
• Total Follows: Total number of users who have chosen to follow your Twitter account (within the scope of the campaigns)

Conversion

• CPL (Cost per Lead): Cost Per Lead: The cost it takes to generate a new prospective customer for your sales team from a current marketing campaign (expressed in currency)
• Total Leads: Total number of prospects who shared their information details (such as email)
• LTR (Lead-Through-Rate): Lead-Through-Rate: Number of potential customers per click (expressed in %)

Other

• Campaigns: Number of advertising campaigns

Required attributes

• Period (date): Period Date
• Ad Group Name (string): Ad Group Name
• Tweet Text (string): Tweet Text
• Campaign Name (string): Campaign Name
• Tweet Status (string): Running, Paused...
• Cost (numeric): Amount Spent
• Leads (numeric): Number of potential clients
• Tweet Likes (numeric): Number of tweet likes
• Retweets (numeric): Number of retweets
• Tweet Replies (numeric): Number of tweet replies
• Follows (numeric): Number of follows
• Tweet Interactions (numeric): Number of tweet interactions
• Clicks (numeric): Number of clicks
• Impressions (numeric): Number of impressions