Paid Media Analysis

The marketing attribution field is crowded with different campaign and customer interaction data sources, and the Paid Media Analysis Accelerator from Keyrus shows you how to analyse the ROI and effectiveness of your campaigns: you can see impressions, clicks and conversions by campaign type – as well as by specific campaign – to understand ROI for each dollar spent. This Accelerator is built on a platform-agnostic data source that Keyrus’s experts developed from their work with marketing leaders, and you can adapt easily to connect to industry-standard sources of marketing data – like Google Analytics, Marketo or Marketing Cloud.

You’ll need a trial or licence to Tableau Desktop to use this. Get started here.

Keyrus’ short video shows you how to use this Accelerator, and you can connect directly with their experts to learn more.

Answer Key Business Questions

• How much are we spending by campaign type?
• How are campaigns performing, by type?
• What is the conversion rate over time, and what is it by campaign type?
• How are individual campaigns performing over time?
• What is the total spend and cost per click for each campaign?

Monitor and Improve KPIs

• Campaign Spend
• Impressions
• Clicks
• Conversion Rate
• Click-Through Rate
• Cost per Click

Required Attributes

• Date (datetime)
• Campaign (string)
• Campaign Type (string)
• Product (string)
• Search Campaign (string)
• Site (string)
• Clicks (int)
• Conversions (int)
• Impressions (int)
• Conversion Rate (int)
• Spend (int)
• Target Ages (string)
• Target Income (string)
• Click-through Rate (int)