Facebook Ads | tableau_exchange

Facebook Ads

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This Tableau Accelerator helps you to:

  • Assess & Improve the performance of your marketing campaigns with Facebook Ads
  • Identify most impactful campaigns
  • Deep-dive to campaign efficiency on: Awareness, Engagement, Conversion
  • Improve Return on Investment
  • Audit the results of campaign optimisation over time

Demo video

Answer key business questions

  • How efficient are our marketing investments?
  • Do we increase awareness? Do we develop engagement?
  • What is the efficiency of our campaigns?
  • Do we have significant financial performance?
  • What is the Cost per Click, Cost per Action, Cost per Lead?

Monitor and improve KPIs

Costs & Return on Investment

  • Total Cost: The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule (expressed in currency)
  • ROI %: Return on Investment: Ratio between Margin and Cost to evaluate the efficiency of a campaign (expressed in %)

Reach

  • Total Impressions: The number of times that your adverts were on-screen
  • CPM (Cost per 1’000 impressions): Cost per Mille (impressions): Average Cost per 1’000 impressions (expressed in currency)
  • Total People Reached: The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
  • Cost per People Reached: Average Cost per People Reach (expressed in currency)

Engage

  • Total Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
  • CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)
  • CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)
  • Total Social Interactions: The number of all interactions (like, share, comment, reaction)
  • Total Page Likes: The number of likes of your Facebook Page attributed to your ads
  • Total Post Shares: The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
  • Total Post Comments: The number of comments on your adverts
  • Total Post Reactions: The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
  • CPA (Cost per Action): Cost Per Action: Average Cost per Social Interaction (expressed in currency)

Convert

  • Total Website Purchases Value: The total value of website purchases for products belonging to a catalogue segment used in a campaign (expressed in currency)
  • Total Website Leads: The number of lead events tracked by the pixel on your website and attributed to your adverts
  • LTR (Lead-Through-Rate): Lead-Through-Rate: Number of potential customers per click (expressed in %)
  • CPL (Cost per Lead): Cost Per Lead: The cost it takes to generate a new prospective customer for your sales team from a current marketing campaign (expressed in currency)

Required attributes

  • Period (date): Report Start Date
  • Campaign Name (string): Campaign Name
  • Cost (numeric): Amount of money you’ve spent on your campaign, ad set or ad during its schedule
  • Impressions (numeric): The number of times that your adverts were on-screen
  • Reach (numeric): The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
  • Link Clicks (numeric): The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
  • Page Likes (numeric): The number of likes of your Facebook Page attributed to your ads
  • Post Shares (numeric): The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
  • Post Comments (numeric): The number of comments on your adverts
  • Post Reactions (numeric): The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
  • Website Leads (numeric): The number of lead events tracked by the pixel on your website and attributed to your adverts
  • Website Purchases Conversion Value (numeric): The total value of website purchases for products belonging to a catalogue segment used in a campaign

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