Digital Ads

by Tableau



The Tableau Accelerator for Digital Ads helps you quickly reach data-driven insights into the efficiency of your marketing campaigns. To target campaigns more effectively, marketing campaign managers can use this Accelerator to better understand their website's awareness, engagement investment efficiency, top campaigns, most efficient keywords, and more.

Impressions are when an advertisement or any other form of digital media renders on a user's screen. It reflects the brand awareness of a website, while clicks define engagement.

CPM (cost per thousand impressions) represents how much you have spent to get 1,000 impressions.

Answer key business questions

  • How efficient are our marketing investments?
  • Do we increase awareness? Do we develop engagement?
  • What are the most efficient keywords to use in an advertisement?
  • What is the performance of our top campaigns?
  • How is the performance of our campaigns evolving?

Monitor and improve KPIs

  • Total Cost
  • Total Impressions
  • Total Clicks
  • Total Sessions
  • Total Pageviews
  • Total Bounces
  • CPM (Cost per 1'000 impressions)
  • CTR (Click-Through-Rate)
  • Impressions per Click
  • CPC (Cost per Click)
  • Bounce %
  • Avg Duration (s)
  • Avg Pageviews

Required attributes

  • Date (date)
  • Destination URL (string)
  • Ad Distribution Network (string)
  • Campaign (string)
  • Ad Group (string)
  • Ad Content (string)
  • Keyword (string)
  • Cost (numeric)
  • Impressions (numeric)
  • Clicks (numeric)
  • PageViews (numeric)
  • Sessions (numeric)
  • Bounces (numeric)
  • Time on Page (numeric)
  • Session Duration (numeric)

Partners of Choice

Our top consulting Partners may be able to help you customize this Accelerator for your own business needs.

United States / Canada

  • InterWorks - Tableau expertise from 8X Partner of the Year
  • Slalom - Global Data & Analytics and Business Expertise from Tableau's top SI
  • Lovelytics - Data viz experts provide data strategy solutions and focus on Financial Services and Retail.

Latin America

  • Nexolution - Business optimization through Data Analytics and Solutions
  • TSoft Latam - Regional Partner that helps you drive business digital transformation through Data Analytics
  • DataTeam - Foster Data Culture and Analytics for better business decision making

Tech Specifications

Supported Layouts

Works with

Tableau 2018.2 and later

Security and Legal