The Accelerator for Customer Website Behaviour provides different views of consumer actions and trends on a retailer’s website. It provides details on from where customer visits originate – and when – as well as the different devices that customers are using to interact with the website.

The overview dashboard provides a broad picture of website activity, showing where the traffic and orders are coming from, and when. You can then dive deeper to see the customer’s journey through the funnel and where people drop along that journey. The Devices dashboard shows you how customer behaviour differs over time by device type – and how it impacts your business – so that you can tailor your web browsing experience to enable the outcomes that you desire for your business.

You can [connect with The Information Lab directly](https://www.theinformationlab.co.uk/customer-success/) to find out how our consultants can help you with your own web analytics.

### Answer Key Business Questions
- How can we describe our web traffic in terms of geography, devices, channels, weekday and by hour?
- When is our peak usage?
- Which devices are having poorly performing conversion rates?
- Where in the funnel of web-traffic are we losing the most customers?
- How can we characterise the different behaviours of different device types?

### Monitor and Improve KPIs
- Visits
- Orders
- Revenue
- Conversion rate
- Basket abandonment rate

### Required Data Attributes
- Channel (string)
- Orders by Channel (int)
- Revenue by Channel (float)
- Visits by Channel (int)
- Funnel (string)
- Country Funnel (string)
- Device Type (string)
- Basket abandonment rate (float)
- Conversion rate (float)
- Orders (int)
- Revenue (float)
- Visits (int)

Consumer Website Behavior

Understand customer browsing and purchasing behaviour by point of entry