Salesforce EDA - Academic Admissions Process

This Tableau Accelerator allows you to:

• Assess where you stand in your admission process and how it trends over the past weeks
• Appraise your admissions funnel
• Identify the most attractive/selective programs
• Focus your recruiting efforts on programs that need it most
• Assess your improvements in terms of selectivity and attractivity across intakes

In the academic world, “admissions” is the process by which the university/management school recruits new students. This process usually happens in three steps:

• Application: candidates submit their application
• Acceptance: after a selection process, applicants are notified of their acceptance or rejection
• Enrollment: when the candidate accept their admission, they are considered as enrolled students

Demo video

Answer key business questions

• Are we able to generate new applications?
• What proportion of applicants choose to enrol after being offered admission?
• What are the top intakes and programs and what is their impact on the total enrolment?
• How fast are we able to recruit students?
• How attractive are we compared to the competition?

Monitor and improve KPIs

Applications

• Applications: Total number of applications received (including invalid applications)
• Invalid Applications: Total number of applications that are invalid (missing document for instance)
• Valid Applications: Total number of applications (excluding invalid applications)
• Withdrawn: Number of valid applications that were withdrawn by the applicant before being evaluated
• Withdrawn %: Share of applications that was withdrawn by the applicant before being evaluated (expressed in %)
• Applications Under Review: Total number of applications that are being reviewed
• Evaluated Applications: Number of applications that were evaluated (Accepted or Rejected)
• Rejected: Number of applications that were rejected

Acceptance

• Admitted: Total number of applications that were admitted
• Lost: Total number of applicants who were accepted and who finally declined it
• Admitted (total): Total number of admitted applications whether they have the status “Admitted”, “Lost” or “Enrolled”
• Acceptance Rate: Share of Admitted applications on total evaluated admissions. Typically measures the selectivity of the academy.

Enrolment

• Enrolled: Total number of enrolled students
• Enrolled+Lost: Total number of enrolled and lost students
• Yield Rate: Share of admitted applicants who were enrolled. Represents the attractivity of the academy.

Applicants

• Applicants: Total number of students who sent a valid application (excluding invalid applications)
• All Applicants: Total number of students who sent us an application (including invalid applications)
• Applications per Applicant: Average number of applications per applicant (including invalid applications)
• Applicant Age: Average age of applicants (when they apply)

Required attributes

• Academic Period (string): Name of the intake (e.g. “Autumn 2019”, “2019/2020”...)
• Academy (string): Name of the college, university, business school...
• Program / Section (string): Academic program in which the application is done
• Application Period Start Date (date): Start date of the application period for this program
• Application Period End Date (date): End date of the application period for this program
• Application Date (date): Date of application
• Applicant ID (string): Unique identifier of the applicant
• Valid Application Flag (string):“Y” if all the documents are received to review the application ← Expected values: “Y”, “N”
• Application Status (string): Last application status Expected values:
  • “Under Review”
  • “Withdrawn” (before Admitted/Reject assessment)
  • “Admitted”
  • “Rejected”
  • “Enrolled”
  • “Lost” (the admitted applicant denied joining)

Understand the Data Model Requirements

The Accelerator shows data from these objects:

• Application
• Account
• Contact
• Term
• Programme Enrolment
• User