Email Marketing Campaigns
299c-表:by Tableau|桜
99e5-表:Description|桜
This Tableau Accelerator allows you to:
- Assess & Improve the efficiency of your marketing campaigns
- Identify most impactful campaigns
- Audit the results of campaign optimisation over time
Answer key business questions
- What is our click-through rate (CTR)? How does it evolve across time?
- Which campaigns generated the most engagement?
- How many recipients unsubscribed?
Monitor and improve KPIs
Campaigns
- Nb of Campaigns: Total number of marketing campaigns that were launched over the period
Reach
- Total Sent Emails: Total Sent Emails
- Total Delivered Emails: Total Delivered Emails
- Delivery Rate: Share of emails that were delivered on total sent emails. It determines the level of quality and reliability of your emails list
Engagement
- Total Opened Emails: Total Open Emails
- Open Rate: Open Rate is useful for tracking the percentage of subscribers who open a specific email, open rate gives you insight into how engaged your subscribers are, as well as how effective different subject lines are
- Total Unique Clicks: Total number of Clicks on action link (unique)
- CTR (Click-Through Rate): Click-Through-Rate: measure what percentage of subscribers clicked on your links (expressed in %). It helps you determine how well your campaigns are performing
- CTOR (Click-To-Open Rate): CTOR: The number of clicks out of the number of emails opened. Measures how engaging is the content to the users who view it (expressed in %)
Unsubscribe
- Total Unsubscribe Clicks: Total number of unsubscribe (unique)
- Unsubscribe Rate: The number of unsubscribe clicks divided by the number of emails delivered (expressed in %)
Required attributes
- Campaign (string): Advertising campaign
- Date Sent (date): Reference date
- Nb Sent Emails (numeric): Number of sent emails
- Nb Delivered Emails (numeric): Number of delivered emails
- Unique Open (numeric): Number of opened emails
- Unique Clicks (numeric): Number of clicks
- Unsubscribes (numeric): Number of unsubscribes
4c7a-表:Features|桜
c0b5-表:Supports data mapping|桜
6d57-表:Resources|桜
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