<p>The InstantAnalytics Accelerator for Marketing Performance provides metrics on performance of your marketing content across social media platforms. Marketing leaders can see quickly how well their content connects with customers – and where the greatest ROI and expenditures are.</p>
<p><a target="_blank" rel="nofollow noopener" href="https://lovelytics.com/accelerators/">Paid subscriptions to InstantAnalytics</a> provide out-of-the-box connections to more than 200 data sources natively, and you can store your data in a hosted database – or your own. Subscriptions also include dashboards purpose-built by Tableau Vizionaries.</p>
<h3>Answer Key Business Questions</h3>
<ul>
<li>How many views did our content get, and how many times did potential customers click on it?</li>
<li>How many times did someone click through to purchase our product?</li>
<li>How much did we spend, total, by platform, and how much did we spend for each click and conversion?</li>
<li>How much did we spend for each view/conversion on social media platforms?</li>
</ul>
<h3>Monitor and Improve KPIs</h3>
<ul>
<li>Total Impressions</li>
<li>Total Clicks</li>
<li>Total Conversions</li>
<li>Total Spend</li>
<li>Cost per Click</li>
<li>Cost per Conversion</li>
</ul>
<h3>Required Data Attributes</h3>
<ul>
<li>Platform (string)</li>
<li>Start Date (date)</li>
<li>Clicks (int)</li>
<li>Completed Views (int)</li>
<li>Conversions (int)</li>
<li>Impressions (int)</li>
<li>Cost per Placement (decimal)</li>
<li>Video Views (int)</li>
</ul>


The InstantAnalytics Accelerator for Marketing Performance provides metrics on performance of your marketing content across social media platforms. Marketing leaders can see quickly how well their content connects with customers – and where the greatest ROI and expenditures are.

[Paid subscriptions to InstantAnalytics](https://lovelytics.com/accelerators/) provide out-of-the-box connections to more than 200 data sources natively, and you can store your data in a hosted database – or your own. Subscriptions also include dashboards purpose-built by Tableau Vizionaries.

### Answer Key Business Questions
- How many views did our content get, and how many times did potential customers click on it?
- How many times did someone click through to purchase our product?
- How much did we spend, total, by platform, and how much did we spend for each click and conversion?
- How much did we spend for each view/conversion on social media platforms?

### Monitor and Improve KPIs
- Total Impressions
- Total Clicks
- Total Conversions
- Total Spend
- Cost per Click
- Cost per Conversion

### Required Data Attributes
- Platform (string)
- Start Date (date)
- Clicks (int)
- Completed Views (int)
- Conversions (int)
- Impressions (int)
- Cost per Placement (decimal)
- Video Views (int)

InstantAnalytics for Marketing

Insights into marketing content performance and ROI

InstantAnalytics for Marketing

299c-表:by Lovelytics|桜

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Answer Key Business Questions

Monitor and Improve KPIs

Required Data Attributes

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