Sales Market Share | Tableau Exchange

Sales Market Share

by Tableau


This Tableau Accelerator allows you to:

  • Compare your sales performance against competitors
  • Assess competition trend
  • Identify promising territories
  • Pinpoint product outliers
  • Assess arising markets
  • Deep-dive to a specific market or a specific territory

Demo video

Answer key business questions

  • How do we perform against competitors?
  • What is our market share? What is our market share across markets?
  • What is our performance across markets?
  • In which states are we most competitive?
  • Who are our main competitors?
  • How is our market share growing over time?

Monitor and improve KPIs


  • Total Market Size: Total amount of sales (expressed in currency)

Our company

  • Our Sales: Total amount of our company’s sales (expressed in currency)
  • Market Share: Share of sales made by one company (or one product) compared to the overall market size (expressed in %)

Required attributes

  • Date (date): Sales date
  • Country (string, role: country)
  • State (string, role: state)
  • Market (string): Market, Product Category
  • Product (string): Name of the product sold
  • Company (string): Company to which the Brand belongs to
  • Is our Company Flag (string) ← expected values: “Y”, “N”. “Y” if this is our company.
  • Sales Volume (numeric): Sales volume (in currency)


Supports data mapping


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