Description

This Tableau Accelerator helps you to:

Assess & Improve the performance of your marketing campaigns with Facebook Ads
Identify most impactful campaigns
Deep-dive to campaign efficiency on: Awareness, Engagement, Conversion
Improve Return on Investment
Audit the results of campaign optimisation over time

Total Cost: The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule (expressed in currency)
ROI %: Return on Investment: Ratio between Margin and Cost to evaluate the efficiency of a campaign (expressed in %)

Total Impressions: The number of times that your adverts were on-screen
CPM (Cost per 1’000 impressions): Cost per Mille (impressions): Average Cost per 1’000 impressions (expressed in currency)
Total People Reached: The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
Cost per People Reached: Average Cost per People Reach (expressed in currency)

Total Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)
CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)
Total Social Interactions: The number of all interactions (like, share, comment, reaction)
Total Page Likes: The number of likes of your Facebook Page attributed to your ads
Total Post Shares: The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
Total Post Comments: The number of comments on your adverts
Total Post Reactions: The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
CPA (Cost per Action): Cost Per Action: Average Cost per Social Interaction (expressed in currency)

Total Website Purchases Value: The total value of website purchases for products belonging to a catalogue segment used in a campaign (expressed in currency)
Total Website Leads: The number of lead events tracked by the pixel on your website and attributed to your adverts
LTR (Lead-Through-Rate): Lead-Through-Rate: Number of potential customers per click (expressed in %)
CPL (Cost per Lead): Cost Per Lead: The cost it takes to generate a new prospective customer for your sales team from a current marketing campaign (expressed in currency)

Period (date): Report Start Date
Campaign Name (string): Campaign Name
Cost (numeric): Amount of money you’ve spent on your campaign, ad set or ad during its schedule
Impressions (numeric): The number of times that your adverts were on-screen
Reach (numeric): The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
Link Clicks (numeric): The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
Page Likes (numeric): The number of likes of your Facebook Page attributed to your ads
Post Shares (numeric): The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
Post Comments (numeric): The number of comments on your adverts
Post Reactions (numeric): The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
Website Leads (numeric): The number of lead events tracked by the pixel on your website and attributed to your adverts
Website Purchases Conversion Value (numeric): The total value of website purchases for products belonging to a catalogue segment used in a campaign

Features

Supports data mapping