The InstantAnalytics Accelerator for Marketing Performance provides metrics on performance of your marketing content across social media platforms. Marketing leaders can see quickly how well their content connects with customers – and where the greatest ROI and expenditures are.

[Paid subscriptions to InstantAnalytics](https://lovelytics.com/accelerators/) provide out-of-the-box connections to more than 200 data sources natively, and you can store your data in a hosted database – or your own. Subscriptions also include dashboards purpose-built by Tableau Vizionaries.

### Answer Key Business Questions
- How many views did our content get, and how many times did potential customers click on it?
- How many times did someone click through to purchase our product?
- How much did we spend, total, by platform, and how much did we spend for each click and conversion?
- How much did we spend for each view/conversion on social media platforms?

### Monitor and Improve KPIs
- Total Impressions
- Total Clicks
- Total Conversions
- Total Spend
- Cost per Click
- Cost per Conversion

### Required Data Attributes
- Platform (string)
- Start Date (date)
- Clicks (int)
- Completed Views (int)
- Conversions (int)
- Impressions (int)
- Cost per Placement (decimal)
- Video Views (int)

InstantAnalytics for Marketing

Insights into marketing content performance and ROI