This Tableau Accelerator allows you to:

* **Acknowledge results of your fundraising efforts**
* Revive your donor base (based on suggested marketing actions)
* **Appraise the performance of your fundraising appeals**
* **Deep-dive at the lowest level of detail: Donor Type, Donor, Appeal**

[Demo video](https://youtu.be/aVsU9iDy_xE)

### Answer key business questions

* How much donations do we receive?
* How many active donors do we have?
* How performant are our appeals?
* From which countries do we receive the most donations?
* Who are our donors?
* What is the performance of each appeal?
* What are the recommended marketing actions to address each donor segment?

### Monitor and improve KPIs

#### *Donations*

* Total Donations: Total donation amount (expressed in currency)
* Number of Gifts: Total number of donations received
* Average Gift Amount: Average donation amount per gift (expressed in currency)

#### *Donors*

* Number of Donors: Total distinct number of donors
* Number of New Donors: Total number of new donors (first donation over the period)
* Number of Gift per Donor: Average number of gifts made per donor
* Donations per Donor: Average donation amount per donor (expressed in currency)

#### *Appeals*

* Number of Appeals: Total number of fundraising appeals that were active over the period. A fundraising appeal is a request to donors for financial support
* Donations per Appeal: Average donation amount received per fundraising appeal (expressed in currency)

### Required attributes

* **Donation Date** (date): Date of the donation
* **Donor** (string): Name of the donor
* **Donor Type** (string): Type of the donor (“Individual”, “Foundation”, “State”...)
* **Donor Country** (string; role: country): Country of the donor
* **Donation Type** (string): Nature of the donation (“Cash”, “Service”, “In Kind”...)
* **Donation Source** (string): Source of the donation (“Marketing Campaign”, “Online”...)
* **Appeal** (string): Identifier of the call for donations
* **Donation Amount** (numeric): Amount of the donation made

Donations

Acknowledge results of your fundraising efforts