This Tableau Accelerator helps you to:

* **Assess & Improve the performance of your marketing campaigns with Twitter Ads**
* **Identify most impactful campaigns**
* **Deep-dive to campaign efficiency on: Awareness, Engagement, Conversion**
* **Improve Return on Investment**
* **Audit the results of campaign optimisation over time**

[Demo video](https://youtu.be/DrqUbZBQbH4)

### Answer key business questions

* How efficient are our marketing investments?
* Do we increase awareness? Do we develop engagement?
* What is the efficiency of our campaigns?
* Do we have enough financial performance?
* What is the Cost per Click, Cost per Action, Cost per Lead?

### Monitor and improve KPIs

#### *Awareness*

* Total Impressions: The number of times that your adverts were on-screen
* CPM (Cost per 1’000 impressions): Cost per Mille (impressions): Average Cost per 1’000 impressions (expressed in currency)
* Total Cost: The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule (expressed in currency)

#### *Engagement*

* CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)
* CPA (Cost per Action): Cost Per Action: Average Cost per Social Interaction (expressed in currency)
* Total Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
* CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)
* Total Tweet Interactions: The number of all interactions (retweets, replies, likes...)
* Tweet Interaction per Impression: Average number of tweet interactions (retweets, likes, replies...) per Impression
* Total Tweet Likes: Total number of times your tweets have been liked by users on Twitter
* Total Retweets: Total number of times your tweets have been shared or reposted on Twitter
* Total Tweet Replies: Total number of responses or comments that have been done on your Tweets
* Total Follows: Total number of users who have chosen to follow your Twitter account (within the scope of the campaigns)

#### *Conversion*

* CPL (Cost per Lead): Cost Per Lead: The cost it takes to generate a new prospective customer for your sales team from a current marketing campaign (expressed in currency)
* Total Leads: Total number of prospects who shared their information details (such as email)
* LTR (Lead-Through-Rate): Lead-Through-Rate: Number of potential customers per click (expressed in %)

#### *Other*

* Campaigns: Number of advertising campaigns

### Required attributes

* **Period** (date): Period Date
* **Ad Group Name** (string): Ad Group Name
* **Tweet Text** (string): Tweet Text
* **Campaign Name** (string): Campaign Name
* **Tweet Status** (string): Running, Paused...
* **Cost** (numeric): Amount Spent
* **Leads** (numeric): Number of potential clients
* **Tweet Likes** (numeric): Number of tweet likes
* **Retweets** (numeric): Number of retweets
* **Tweet Replies** (numeric): Number of tweet replies
* **Follows** (numeric): Number of follows
* **Tweet Interactions** (numeric): Number of tweet interactions
* **Clicks** (numeric): Number of clicks
* **Impressions** (numeric): Number of impressions

Twitter Ads

Assess & Improve the performance of your marketing campaigns with Twitter Ads

Digital & Social Media