This Tableau Accelerator helps you to:

* **Assess & Improve the performance of your marketing campaigns with Facebook Ads**
* **Identify most impactful campaigns**
* **Deep-dive to campaign efficiency on: Awareness, Engagement, Conversion**
* **Improve Return on Investment**
* **Audit the results of campaign optimisation over time**

[Demo video](https://youtu.be/HR4AJHJh2WM)

### Answer key business questions

* How efficient are our marketing investments?
* Do we increase awareness? Do we develop engagement?
* What is the efficiency of our campaigns?
* Do we have significant financial performance?
* What is the Cost per Click, Cost per Action, Cost per Lead?

### Monitor and improve KPIs

#### *Costs & Return on Investment*

* Total Cost: The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule (expressed in currency)
* ROI %: Return on Investment: Ratio between Margin and Cost to evaluate the efficiency of a campaign (expressed in %)

#### *Reach*

* Total Impressions: The number of times that your adverts were on-screen
* CPM (Cost per 1’000 impressions): Cost per Mille (impressions): Average Cost per 1’000 impressions (expressed in currency)
* Total People Reached: The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
* Cost per People Reached: Average Cost per People Reach (expressed in currency)

#### *Engage*

* Total Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
* CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)
* CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)
* Total Social Interactions: The number of all interactions (like, share, comment, reaction)
* Total Page Likes: The number of likes of your Facebook Page attributed to your ads
* Total Post Shares: The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
* Total Post Comments: The number of comments on your adverts
* Total Post Reactions: The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
* CPA (Cost per Action): Cost Per Action: Average Cost per Social Interaction (expressed in currency)

#### *Convert*

* Total Website Purchases Value: The total value of website purchases for products belonging to a catalogue segment used in a campaign (expressed in currency)
* Total Website Leads: The number of lead events tracked by the pixel on your website and attributed to your adverts
* LTR (Lead-Through-Rate): Lead-Through-Rate: Number of potential customers per click (expressed in %)
* CPL (Cost per Lead): Cost Per Lead: The cost it takes to generate a new prospective customer for your sales team from a current marketing campaign (expressed in currency)

### Required attributes

* **Period** (date): Report Start Date
* **Campaign Name** (string): Campaign Name
* **Cost** (numeric): Amount of money you’ve spent on your campaign, ad set or ad during its schedule
* **Impressions** (numeric): The number of times that your adverts were on-screen
* **Reach** (numeric): The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
* **Link Clicks** (numeric): The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook
* **Page Likes** (numeric): The number of likes of your Facebook Page attributed to your ads
* **Post Shares** (numeric): The number of shares of your adverts. People can share your adverts or posts on their own or friends’ Timelines, in groups and on their own Pages.
* **Post Comments** (numeric): The number of comments on your adverts
* **Post Reactions** (numeric): The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: like, love, haha, wow, sad or angry.
* **Website Leads** (numeric): The number of lead events tracked by the pixel on your website and attributed to your adverts
* **Website Purchases Conversion Value** (numeric): The total value of website purchases for products belonging to a catalogue segment used in a campaign

Facebook Ads

Assess & Improve the performance of your marketing campaigns with Facebook Ads

Marketing