This Tableau Accelerator allows you to:

* **Assess & Improve your web site performance**
* **Identify the most efficient channels to drive traffic**
* **Evaluate the efficiency of your top pages: attractiveness, content, speed, accessibility**

[Demo video](https://youtu.be/pqWPIJFinoI)

#### Answer key business questions

* What is the performance of our web traffic?
* Which referral sites send us the most traffic?
* Which channels bring us the most sessions?
* What are the most visited pages?
* Where does the traffic come from?

### Monitor and improve KPIs

#### *Visits*

* Total Sessions: Total number of sessions (a session is an interaction between a website and a visitor who has loaded at least one page)
* Session Duration: Average duration per Session

#### *Pageviews*

* Total Pageviews: Total number of pages viewed across all sessions
* Avg Pageviews: Average number of pages viewed within a session
* Total Unique Pageviews: Total number of different (unique) pages within a session
* Avg Unique Pageviews: Average number of different (unique) pages within a session

#### *Behaviours*

* Total Bounces: Total number of visitors that left a webpage without taking an action
* Bounce %: Percentage of visitors that leave a webpage without taking an action (expressed in %)
* Page Exits %: Share of sessions that ended on a page or screen (expressed in %)

#### *Durations*

* Avg Time on Page: Average time spent on a page (expressed in second)
* Page Load Time: Average amount of time it takes for a page to load, from initiation to load completion (expressed in
 second)

### Required attributes

* **Date** (date): Reference date ← [ga:date]
* **Channel Grouping** (string): The default channel grouping that is shared within the View (Profile) ← [Channel Grouping - ga:channelGrouping]
* **Device Category** (string): The type of device: desktop, tablet, or mobile ← [Platform or Device - ga:deviceCategory]
* **Page Title** (string): The title of the page ← [Page Tracking - ga:pageTitle]
* **Country** (string, role: country): The countries of users ← [Users - ga:country]
* **Source / Medium** (string): Traffic Source ← [Acquisition - ga:sourceMedium]
* **PageViews** (numeric): The total number of pageviews for your property ← [Page Tracking - ga:pageviews]
* **Unique PageViews** (numeric): The number of different (unique) pages within a session ← [Page Tracking -
 ga:uniquePageviews]
* **Sessions** (numeric): The total number of sessions ← [Session - ga:sessions]
* **Bounces** (numeric): The total number of single page (or single engagement hit) sessions for your property ← [Session -
 ga:bounces]
* **Exits** (numeric): The number of exits from our property ← [Page Tracking - ga:exits]
* **Time on Page** (numeric): How long a user spent on a particular page in seconds ← [Page Tracking - ga:timeOnPage]
* **Page Load Time** (numeric): Total page load time in milliseconds ← [Site Speed - ga:pageLoadTime

Google Analytics

Assess & Improve your web site performance

Marketing